5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box. Read more

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

20Hot Ways To Make More Money From Your

20 Ways To Make More Money From Your

Customers

by Henrik Boyander


1. Insert a brochure for another product in the first
product package your customer buys from you.

2. Sell a basic product and tell people for a little
more money they can receive the deluxe edition.

3. Give your customers a free subscription to your
e-zine and include back end products in each issue.

4. Charge people extra money to get the reproduction
rights.

5. Send your customers greeting cards at holidays
with your back end product offer included.

6. Offer your customers a discount if they buy more
than one of the same product.

7. Include a back end product offer on your online
“thank you” page.

8. Give people a huge discount to your subscription
product if they subscribe for a longer period of time.

9. Send your customer a free surprise gift with your
back end product offer included.

10. Give your customers a discount if they buy over
a certain number of any products.

11. Publish a back end product offer inside any of
the information products you sell.

12. Group your products together in package deals
to make more profit form each sale.

13. Include a back end product offer inside your
“customer’s only” online club.

14. Join someone else’s affiliate program and use it
as an upsell or back end product.

15. Follow-up with your customers to see if they’re
happy and offer them another product.

16. Offer people a free sample of your product and
tell them they will get a discount if they order now.



17. Send your customers a “thank you” e-mail with
a back end offer attached.

18. Offer your customers add-on products like gift
wrapping, batteries, imprinting, etc.

19. Allow your customers the option of signing up
to your “future product offers list”.

20. Explain to people that for extra money, they can
extend the guarantee or warranty of the product.

Copywriting to promote yourself 5 ways

Monica, a very competent businesswoman, was explaining her new website.

“The headline will be my slogan,” she said confidently. “You know: the part that goes, ‘More impact when you speak, every time.’”

Ouch! Definitely not the way to go.

Naturally I’ve disguised the details but Monica’s not unusual. You’ve got at least 5 ways to brag – all different.

(1) Your slogan usually appears near your logo on your website, on your business card and (often) in your elevator speech.

Your slogan should reflect the benefits you offer your clients, not your own uniqueness. I once saw a slogan on a truck, “We know everything about lumber.” My response: “So…why should I care?”

Better: “We use wood to make your home look beautiful.”

Ali Brown’s “Boost business with your own ezine” does the job.
So does Michael Port’s, “The guy to call when you’re tired of thinking small.”

I’ve used “Promotion with professionalism” and, “If your website isn’t making money while you sleep, we need to talk.” My current career slogan: “From career breakdown to career breakthrough.”

(2) Resource box statement. When you send out articles to promote your business, you need a short signature block – 5 to 7 lines – to conclude your article. You’ll need a brief sentence summarizing your uniqueness, such as: “Mary Jones helps high-earning professionals lose their credit card debt and gain financial security in six months or less.”

Some professionals opt for a simpler version: “Bob Smith helped over 200 authors publicize their books to increase sales” or even, “Jane Doe has been helping corporate executives manage their careers since 1992.”

I recommend a sentence rather than a phrase because resource boxes get chopped when your article gets published.

The expert here is of course Alexandria Brown the Ezine Queen.

(3) Irresistible freebie.

To motivate website visitors to sign up for your ezine, ecourse or podcast, you need a gift they can’t wait to download. Go for broke with this one: if it feels over the top to you, it’s probably just right for your readers.

Typical titles refer to a number of critical or essential tips. “Secrets” sounds corny but it still works. I’ve had considerable success with “7 best-kept secrets of client attracting copy.” Others might be “How to avoid the 5 deadly mistakes made by career changers.”

Tip: I encourage my copy clients to begin a website copywriting project with the freebie. It’s a good way to get in touch with your clients’ pain.

(4) Headline.

Your home page needs a killer headline that motivates readers to keep reading. We could spend a whole article on this topic – in fact, whole books have been written about headlines.
Lorrie Morgan-Ferrero wrote: "Copywriting: The Secret Weapon Your Competitors Hope You Never Figure Out How to Use!" Learn more!

(5) Elevator speech.

Designing an elevator speech resembles creating copy for your website: you focus on the target and demonstrate your benefits. A new book on elevator speeches that’s worth a look. The author lives here in Seattle and I’ve heard her speak:
Give Your Elevator Speech A Lift

I don’t recommend trying to economize on promotion by using the same concept for all 5 bragging opportunities, although you’ll find this formula applied successfully to packaged goods marketing. Purina Pet Foods has a wonderful trademarked slogan, “Your Pet, Our PassionTM.” They use it on everything from their website to ads. We’re different.

Autor: Cathy Goodwin
http://www.copy-cat-copywriting.com

5 ways to optimize your design

Everyday thousands of websites are being created based on the needs of website owners and not the needs of their visitors. Visitors are being ignored which is the biggest reason most websites are not successful; here are 5 ways to optimize your design:

1. Become the visitor
Put yourself in the visitor’s shoes. What would a visitor browsing your website want? The goal of your website should not just be to fulfill your needs, but also fulfill the visitors needs. A good way to figure out what a visitor would want is to survey a few people who are interested in your products and services and adjust your design to fit their needs as well as your needs. This does not always have to cost money, no reason why you can’t just ask a few of your friends.
2. Simplicity is the ultimate sophistication
If you look at some of the most successful websites on the web such as Google, Flickr, and Blogger they are all simple. Why add bloated features to your website when 80 percent of your visitors will only use 20 percent of these features. Keep your goals as well as your visitors’ needs in mind when adding a feature.
3. Content is king
Make sure the content on the website is laid out in an effective way. If you just concentrate on the look and feel of a website and ignore the content, how high of a conversion rate do you think you will have? You need a concise, convincing message and solid information architecture if you want your visitors to buy your product or service. And most importantly, make sure that the content is readable and easy to understand.
4. It’s the little things that make a big difference
Every aspect of your website design needs to be thought out and scrutinized. Things such as colors, shapes and even gradients can make a big impact on the overall message. Using colors such as blue, green, turquoise, and silver can create a calm effect. Using rounded corners instead of hard edges within your design can enable a soft and personalized feeling. By combining color, shapes, pictures and effects together you can create a strong message that can help create a memorable experience for your visitors.
5. Guide your visitors
You don’t want your visitors clicking all over your website just to find a product. Reduce confusion and guide your visitors through links, navigation menus, and call to actions. Show them the right path so they only have to make a few clicks instead of 10 to buy a product. By reducing the amount of clicks your visitors make you will decrease their frustration and increase your conversion rate.

These methods of optimizing your design may seem simple, but in most cases they are overlooked. Give them a try; you might be shocked on how effective they can be and how much you can save on advertising by maximizing your design.

source: pronetadvertising.com

5 Ways to Make Your Website Quit

When it comes right down to it, a website is like an employee. An employee who works 24 hours a day, 7 days a week, never asks for vacation time, and religiously keeps track of every transaction it makes with your customers. But that’s not really where the analogy ends. If your website is abused, it might just quit working for you.

What does it mean for your website to quit?

Oh, it’ll still be there (maybe) - hangin’ out on the internet, showing off for the occasional visitor - but not really invested in your company. It will continue to be a part of your company - but instead of helping you increase your business profile, make sales, find qualified leads, or gain readership it will just be a leach on your finances. How does this happen?

1. You only care what it looks like, and don’t bother making certain it can really get the job done. It’s a very stereotypical sexist scenario in which the boss hires a secretary on the basis of her legs (or other body parts), but it sure seems to apply to websites. An incredibly complex Flash animation with doohickeys and gewgaws may be an incredible looking website - but you better have made sure it can also give your visitors what they need.
2. You’re asking it to do things it might not like to do. Sometimes, an employee might be asked to do something unethical. They might quit. If you’re expecting your website to invade people’s privacy by collecting personally identifiable information, or by automatically adding them to mailing lists, etc., you might find that behavior to backfire. Visitors don’t always like your service enough to put up with the hoops you make them jump through: and unless you’ve got something really great, they’ll just stop coming.
3. You’re not providing the right tools for the job. If your employee is working with a sad old Windows 95 machine which just barely stays running when they’re trying to type out meeting minutes, they will probably be a bit dissatisfied with their lot in life. Similarly, if your website doesn’t have the hosting package it needs, the bandwidth it requires, or a secure certificate to keep your customer’s data safe you might be screwing yourself. Don’t host your business site with a free service: remember, you get what you pay for. (Well…usually. Don’t just jump on the most expensive hosting out there, either.)
4. Don’t explain what it’s supposed to do. If your new employee doesn’t get any instructions, they’ll just be doing random things trying to keep busy. Is that what you want from your website? If you’re developing a site, make sure you know what you want from it. Don’t just add new features willy-nilly, and don’t just throw up your brochure because you think you need to have a web presence. Your website won’t really accomplish anything for you if you don’t have any clear intentions behind it.
5. Don’t change things too frequently. If you throw new job instructions at your employees every six months, expecting them to learn a new filing system, a new business process or a new shipping procedure they might well rebel. And although your site isn’t going to literally fight against your changes, it’ll certainly suffer: if you’ve reorganized product categories, you might cause search engines problems in finding your pages. You can protect against this, so it’s not an argument against ever reorganizing. However, those robots take some time to catch up - if you go through a reorganization too frequently, they’ll never arrive where you are. Your visitors might struggle, too. Some people like change and others don’t. Nobody will rebel against one redesign: but everybody will struggle with too many of them. Change can equal improvement: but not every change will.

Don’t be a bad boss - invest in your website just like you would an employee. And if it’s not doing the job - fire it and get a new one.